How to Be Authentic, Become Visible, and Make an Impact with Media Expert Paula Rizzo

Media trainer and acclaimed producer Paula Rizzo has been working in media for more than 20 years. Her clients include high-profile men and women, so she is well suited to talk with me about how women show up differently in the media space, and how she helps her clients make the invisible visible, share more, and make more of an impact. In this episode, she even shares some excellent pro tips anyone can use to create dynamic video. 

After all, it’s so hard to change what you can’t see. It’s so helpful to have a nonjudgmental outside eye to help us consider our blindspots. Paula is that for her clients – kindly examining the way they present to the world so they can put their very best foot forward. 

In this episode Paula and I cover a lot, including: 

  • imposter syndrome, fear of rejection, and how PSD affects women in media’s visibility

  • how media standards for women are different (higher) than those for men

  • the specific interplay of success and likability for women

  • how PSD has created defenses in women that make them not want to put themselves out there, be self-promotional, and share their insights

  • how women can succeed in media and messaging by working with their internal defenses and by staying in their zones of genius

  • how subconscious fears manifest themselves in our feelings and behavior, leading us to play small and shy from the spotlight

  • how we can make unconscious stories we’re telling ourselves conscious so we can explore alternatives, so – perhaps – desires can become stronger than fears

  • how to tap into connection, authenticity, intimacy, and intentionality through media, particularly video

Thank you for joining us for this powerful conversation. If you found it valuable, please share this episode with your friends. And please share with us in the comments one aha moment that stayed with you.


Paula Rizzo is an Emmy-award winning television producer, best-selling author, media trainer, and strategist. As a former senior health producer for Fox News Channel for more than a decade, she produced segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. She’s the founder of and the author of Listful Living: A List-Making Journey to a Less Stressed You and Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed. Paula has been featured in major media outlets like, Business Insider and The Daily News and is a contributor to, and Thrive Global.

Connect with Paula:

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Dr. Valerie Rein is a psychologist, women’s mental health expert, and business consultant who helps people achieve the best ROI by achieving the best mental health—without therapy. Dr. Valerie specializes in uncovering the hidden traumas that hold hostage people’s best work, relationships, and well-being, and effectively heals them with a powerful mind-body methodology. She holds an EdM in Psychological Counseling from Columbia University and a PhD from the Institute of Transpersonal Psychology. Dr. Valerie is an author of Patriarchy Stress Disorder: The Invisible Inner Barrier to Women’s Happiness and Fulfillment and a sought-after speaker at conferences and companies committed to diversity, equity, and inclusion, leadership development, and unlocking people’s potential.

Would you like to have Dr. Valerie speak to your audience? She can share with them:

– Why despite having checked so many the boxes of accomplishment, high-achieving women are still dissatisfied, and why it’s not our fault.

– What secretly drains 90% of your energy and productivity and how to reclaim them.

– The missing piece to the upper limit problem and a solution that ends your big leap struggle.

– Why fighting against your inner critic, self-doubt, and anxiety backfires and how to turn your inner adversaries into your strongest allies.

– The biggest untapped resource of a woman’s personal power, why it is locked up, and how to set it free. PS It is also an instant antidote to stress and burnout.

And so much more…

The book is coming! Download a free chapter today.

Patriarchy Stress Disorder: The Invisible Inner Barrier to Women’s Happiness and Fulfillment will be available in a few weeks! Stay tuned. In the meanwhile, whet your appetite with a delicious free chapter.

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